One question that seems to never end is, “How do you get more clients?”
Even in the higher levels of business, there is still a need to attract new clients.
Most visionary women get stuck here in the first three to five years and then it re-surfaces again if you want to grow to a larger business. The question is eternal.
You end up spending most of your time on your vision, doing what you love, and then wondering how to close that gap between that and making real money.
This is the number one issue I hear over and over and over.
Do you sometimes notice yourself willing to work with anyone just to get money coming in? Those anyone people are often not your best fit and will deplete your energy.
This is an ok short term band aid approach when you are first getting started but will never get your business really rocking and you will never be really happy. It’s a bit like having a day job. Only I actually think the day job with paycheck is a better choice than compromising your branding.
Here are 10 tips today to get you shifting inwardly and to begin thinking past that quick fix of cash. Instead you want to build a brand that will allow you to shine and do your best work.
1. Know exactly the yummy, best clients you want to work with. I know, I know, you’ve heard this a million times. But often people don’t have the answer. It requires you to really know them.
2. Describe them in their words ( not yours) How would they describe their problem?
3. What kind of questions would these people ask? What do they want help with. If you don’t know, find out. ( This is not about the help you think they “should” want)
4. Write a blog post that addressed their main question and offer some tips (just like I am doing here).
5. Add a large picture to your post and make sure it stands out. Add a quote to it from your article. Make that your feature picture.
6. Add a call to action- ask people to do something. Only one action or people will get confused and do nothing. Generally it has to do with signing up for a class or downloading a freebie.
7. Post your blog on Facebook with an engaging few words. Asking the same questions can work.
8. Know what makes you stand out and be attractive to these people. Could be your hobbies, your red hair, your art work…these things make you different from everyone else. Bring those things out in everything you do.
9. Make the homepage of your webiste about your perfect clients ( not everyone). Read it from their eyes. Is it engaging?
10. Be authentically you in everything you do.
What are you hiding might be the one thing that people love about you.
I know you want to follow your dream, make a difference, and also be abundant.
There is a way to do this the Wise Woman Way.
Find out more about how, on my free class June 30th.
The traditional corporate male way of doing business is damaging to women. I’m referring to heavy competition and power sales. (yes, it is also damaging to some men:)
You can begin right now to accept yourself the way you are and stand fully in that place that says, “I can and am building a business and life path based on my values, my true sprit, my voice in the world, and be highly successful”.
Women do business the way we do everything.
It doesn’t work for us to suddenly step into another identity!
In reality, in today’s world people want authenticity. I love that word and it’s one of the words of this decade. Why is that? We have all been bombarded with corporate messaging that is anything but real. We are sick of hype and marketing that lies and manipulates.
Indeed, the best marketing is about you being YOU. Who you are is way more important than what you do.
Regardless of how large your business is, people want to connect with you, the real you, your spirit part of you, the woman who dances, screams, sobs, digs in the garden, or whatever. it’s all about your story, your challenges, what makes your light shine. It draws people to you like bees to honey.
People are starved for real relationships and this is what business is all about.
Women tend to learn from each other, they tend to have a strong intuition and heart-centeredness that, when they tap into it, will be a wellspring of creative energy and inspiration that can be converted into their message and innovative ideas.
Women are still influenced by a strong picture about what you have to do and be, in order to be successful.
One of my clients, Susan, who is an energy healer, shared the pain she felt about having to spend hours in front of her computer on social media, trying to sell herself.
Her posts were very promotional and salesy. Of course she hated this and it drained her life force. The idea of incorporating her same energy of healing into her marketing and Facebook posts was a concept she hadn’t glommed on to.
She had the two parts of herself separated. On one hand there was the lovely deep work she did with her clients where she is 100% with them, giving empathy, connecting to a deep place. And yet her marketing messages were all heady and promotional, with no tinge of her heart and soul. She had tried to put her round shape into that square box and not only did it not work, she was feeling stressed and out of balance.
So, there is a Wise Woman Way of doing business.
What makes this so Valuable?
Women need other women. Women have been supporting each other for eons, whether around quilting bees or sitting around the fire making tortillas. It’s in our genes to sit in circle with other women.
Understanding the Women’s Way of business can help you to tap into the core of who you are and to know you don’t have to change yourself to fit anyone else’s picture of how you should be.
You are more likely to be successful when you are operating in harmony with your inner self and really listening to your inner wisdom.
Begin with integrating wholism, emotions and intuition, and relationships as being an integral part of your core values. Doing this will help you to re-claim your soul, replenish your hunger, and reinstate your inherent connection with your wise and wild woman.
So accept who you are, your gifts, and your ways of being in the world. It is so needed right now. It’s my belief that if all women really stepped into their power and began to operate from this place as a universal group, individually we could all be so much more effective in terms of the changes you want to make.
Have a look at this chart I developed and see how many things you identify with.
Do you want to shift from the left column to the right side? Do you need support and tools to make this happen? Wise Women Fire Circle is calling you!
Open House happening soon. Join us!
I had the delightful honor to do this wonderful interview with Michelle Grace Lessirard. She is a shamanic teacher and healer who helps you design your business by the light of the moon.
When I heard this I was intrigued, and after this conversation I am keeping my eye more clearly on the moon. Michelle Grace says, “This works so you can follow their right timing to take right action.”
Michelle Grace had her first business when she was only 24 and is now 59. She says that she has recreated herself many times during those years. She was an interior designer and then got involved in the power of positive thinking. She shared her experience of seeing women being so so hard on other women, and she felt this when she made the decision to stay home with her kids.
She shares her process of working with the moon energy. She says that the moon is the fastest way to money clarity if you follow the phases of the moon and apply it to your business. She went through her own soul retrieval and it was a deeply therapeutic process. She realized she was more intuitive at certain times of the month.
The new moon asks you, “Where are you blocked? Where have you lost soul energy? It’s the right time to meditate on these questions.
The full moon will give you the answer, whether it be about family or money issues.
The moon expands and contracts and this is similar with money.
Michelle Grace can help you manifest your wildest dreams; guiding you to fresh clues to solve problems and find solutions that previously felt unsolvable – all of which appeals to this hip, smart, spirit-led business woman, astrologer and artist.
Listen to this interview to hear much more wisdom from this amazing woman.
One bit of wisdom she channeled for you: “When you are bleeding pay attention and honor your intuitive guidance. This will serve you well in your later years. The world will be healed by intuitive women. Honor all aspects of your wisdom.”
You can find Michelle Grace at Marketing for Healers where she is offering you her Free Intuitive Women’s Toolkit. Oodles of good stuff including a 5-page Report, “Picture IT!” How to Breakthrough your toughest blocks to ultimate success with a New Moon Collage®.
Jennifer Louden is a personal growth pioneer who helped launch the self-care movement with her first book, “The Woman’s Comfort Book”.
I was thrilled to interview her as I read this book when it first came out in 1992 and was impressed at how she captured a real need in the women’s community.
She’s the author of 7 additional books on well-being and whole living and has been teaching retreats and leading workshops since 1992 and creating vibrant on-line communities and innovative learning experiences since 2000.
In this interview, Jennifer shares about her start as a screen writer and didn’t enjoy it.
She came from a family of entrepreneurs so it was a natural next step for her.
She shares about following the “threads in our lives,” and shares her own story in this context. She has now been in business for 24 years, at age 52 she has created a very successful business, very organiy, rather than planned.
Jennifer has spoken around the U.S., Canada and Europe, written a national magazine column for a Martha Stewart magazine, been profiled or quoted in dozens of major magazines, and appeared on hundreds of TV and radio shows, even on Oprah.
She has been teaching retreats and leading workshops since 1992, and creating vibrant on-line communities and innovative learning experiences since 2000. She married her second husband at 50, and is the very proud mom of Lillian and very proud bonus mom to Aidan.
Jennifer shares her wisdom for the listeners: “Find a way to touch in in to the felt experience of unstanable goodness and create your life and business from there. This is different from the place of ‘I have to give to myself or I have to fix something’. It is that place of wow- this is just unbelievably miraculous- this thing called life. How am I going to share it? It is a different and much more joyful touching with a felt sense – vast mystery of wholeness.”
You can connect with Jennifer here http://jenniferlouden.com/
If you are any kind of a coach, you have may started from that distorted idea of having the freedom to sit on a beach while getting paid $300 an hour helping clients on the phone (while working on your tan).
Don’t laugh. This is true. I thought this way at the beginning!
In the early days of “coaching” this was the hype out there.
But coaching is actually a skill and a tool that can be used in many businesses. It isn’t actually business in itself.
This might be a mind-shift for you if you are used to identifying yourself as any kind of coach; health coach, life coach, business coach, leadership coach, writing coach.
Just that identity will keep you on a cycle of constantly looking for one more client to help.
When that doesn’t easily happen you can feel like a failure and you wonder about those people who seem to have multiple 6-figure incomes from their coaching.
Here is the secret. Those people identify as business owners first and foremost, and the actual coaching they do, is only a part of their offerings.
One of my clients shared, “ Feeling incompetent is the worst for me since I always want to feel smart and successful. Being an entrepreneur is the most challenging experience ever. I’m not quitting and I believe in what I offer but the world of business is so different than the world of coaching.”
Running a business is hard work and will make you face yourself over and over.
When people identify as a coach and just wait for more clients, they don’t have a business. This is similar to someone being an artist and struggling to sell one more painting. Having an “art business” is a different mindset. There are some really successful art businesses, but artists struggle.
This same can be true for any of you who just want to do your thing. I’ve learned this after 40 years and multiple business ventures. I also began as an artist and therapist and now have a successful business- so I know the difference.
In my family therapy practice, I did have a 6-figure income mainly from seeing 1.1 clients and teaching workshops, but to grow larger I would have had to develop many more income streams, hire people to help me, build a reputation that allowed me to charge a higher rate, be paid for speaking gigs, and so on. In other words, I would have to develop a business, instead of being a therapist.
If you want to stop struggling to just pay your basic essential needs, and instead build a business that will allow you to shine in the world, be financially abundant, and make a bigger difference, it’s all about getting past your own self-doubt and your own tendency to stay small and safe.
It’s about being open to your power, your voice, and standing fully in that place of wisdom, authority, and strength that only you can do.
Without that, it doesn’t matter if you know your niche, or any of that. However, you do have to know who you are, and who you are aiming to help. Both are important.
I’ve been learning this truth since I began my first business when I was 26. Now I am 68 and it keeps getting clearer and clearer that it doesn’t help me or all the people I am meant to help- if I hold myself back. This is my mission and the real reason I am continuing to work when many of my friends are retired. I want to support you to really go for it. Only then can you actually utilize everything you are learning.
It does take stamina and focus to create a business that is profitable and many people hold themselves back and go around in circles.
You can follow your passion and also be a successful business owner, but it requires huge commitment.
Many visionary types have trouble with this concept. They aren’t focused on revenue generating activities enough. It becomes all about their vision and their passion. There is a way to do both but it takes a particular focus.
It could mean investing in getting help because your own eyes just won’t see beyond those blind spots. If you look at the most successful entrepreneurs out there; all the big name people, they all have had years of quality coaching and business help.
The mistake most visionary people make is to:
• Claim they can’t afford business help and instead stay stuck.
• Spend more money on training on their professional tools. ( thinking this is more important)
• Spend too much money on an expensive website before figuring out their marketing message.
• Operate without a clear plan or goals.
• Get side-tracked from revenue generating activities.
• Make decisions from a scarcity mindset.
Can you relate to anything on this list?
I did all of the above and it took me finding the right person to help me; someone who understood and would take me by the hand and lead me out of the hole.
Are you ready to face those parts of yourself and make the investment? The first step is to just chat with me. I listen and offer support. I can help you to see what your next steps are.
Just fill out the form below and you will feel great having taken one step closer to growing a real business.
I look forward to talking with you soon!
You are so worth it!