Dec 09 2013
What feels like the biggest struggle around being recognized as a specialist in your business?
I posed this question to my business community a few weeks ago.
In my last post I shared one response to the above question.
I decided I would share one more today because this is such a hot issue for so many of you!
It has to do with confidence. Oh yea! That!
Here are a few responses I received:
I don’t feel like an expert.
I’m new and feel I need more training.
I don’t believe people will want to work with me.
Feel people want someone more experienced that I am.
There were more responses in this category but you get the drift.
It’s true that it begins with you. It’s easy to hide behind marketing strategies, follow all the steps, and then when they don’t work immediately, you feel frustrated and a failure.
This was certainly my story and my dark secret was my lack of belief in myself. I guess I knew I could help people but I didn’t think I was “good enough.”
I thought if people paid me a lot of money they would want outcomes I might not be able to provide. That was my deep shadow in my first couple years in business. It was painful and I had many tearful conversations with my mentor coach who kept telling me how great I was, but I couldn’t accept it fully.
He saw something in me that I barely could see in myself.
Can you imagine how this belief affected my sales?
The truth is, if I couldn’t really see it, my potential clients certainly wouldn’t feel confident that I could help them. So I had to face my shadow. This was the hardest part of growing a business and it still is. That was 20 years ago, and I still have threads of those feelings.
I know one practitioner who has an overflowing trunk of tools, certifications and trainings. She is comfortable and confident being a student and learning more ways to be a good practitioner. But it’s like a bottomless pit. Whenever she feels incompetent, she signs up for yet another practitioner training program.
The problem isn’t lack of training. The issue is that she needs to accept that she is good enough and smart enough, right now! Only from that place will she be able to own that she is an expert or specialist.
In my Free Training Class this week, I will give you the exact steps I used to build this confidence in myself, and a formula that will work for you, so you can get on with the real work you came here to do! The free class is on Thursday and there is still space!
Once you step into that confidence place you will see yourself in a new way, and your potential clients will suddenly notice you in the shiny way that only you can be!
Am I the only one who has had to face this? Can you see how you hold yourself back? I’d love your comments!