Archive for August, 2009

Aug 08 2009

What Do You Do When the Cash Flow Dries Up?

3368521_blogPart of what makes a business a business is the cash flow.  You need to have more money coming in than going out.

I remember my first year in business when  the flow had slowed down to a trickle and then almost stopped at one point. I  felt  hopeless, fearful and anxious. When I added a bit of self-judgment to that mix it was a sad sight.

What do you do when this happens? Quit, get a job, go into a cave?

Nothing is wrong or bad about quitting but that decision needs to be made in a place of empowerment and not in the face of fear.   It’s actually an excellent time to re-prioritize your business plan of action and goals.

1. Are you 100% commited to your business?  If your answer is anything less than 100% it’s important to look at what is making it less and what you need to do to bring it back to 100%.

2. Re-do your marketing plan so it is clear and targeted to exactly who you want to work with. Come up with ways to communicate with them that get’s their attention. Offer something of value for free to get them through the door.

3. Review your whole business plan and make sure you are on track of where you are now and where you are wating to go.

4. If you are in a funk make sure you get help. When you make important decisions from a place of fear they are never good. A good mentor will help you to stay objective and make decisions from a place of empowerment.

5. Do one positive thing for your business today and another one tomorrow. Keep watering and weeding your garden and it will flourish before your eyes.

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