Archive for July, 2010

Jul 21 2010

Make More Money by knowing Your Niche

Published by under Marketing

Are you ready to turn on your faucet and see a gushing stream come
out?  If, in fact, you are only getting a small dribble, then this
article is definitely for you!

Are you working hard and putting in long hours to just have a tiny
trickle.  That’s not fun and it just shouldn’t be that way.

Just by making a small, but significant shift in your niche focus,
your business will change and transform overnight.

It’s all about developing many ways to directly fulfill the needs
and wants of a specific and narrow group.

I  have strategically followed this process and I had the best year
ever last year, in spite of the economy!  This really works.

Especially in a service based business, your niche is not your
product. It is all about the specific group of people you are
marketing to.

This is not complicated, but fears and confusion tend to make it
seem that way. Many of my clients are afraid that if they narrow
their niche they will have even a smaller steam of clients. It can
feel scary when you need more money.

•  Overcome your fear and admit that you need help.
•   Acknowledge that the marketing plan you have now isn’t working.
•   Let go of self-doubt and decide to stretch and grow bigger. It
always begins here!

You need to make sure  you have picked the correct niche and then
develop the correct plan and strategy that will make your business
grow.

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Jul 05 2010

Easy 3-part niche assessment tool!

Published by under Marketing

Maybe you think you know exactly who your niche group is and yet you are still struggling to get your business to bring in the cash you need!

If you have managed to know clearly who your niche is you are miles ahead of most small solo business owners who are confused and unclear.

Here is an easy 3-part assessment to help you evaluate whether your niche is a strong one or not.  Look at all three of these points and see if you get a “yes.”

1. They have a strong emotionally compelling problem or issue they need help with.

2. They want the positive results that will either make them feel much better or solve a big problem.

3. They are willing to pay for the benefits they will receive because they see the value to their life, business and/or happiness.

Your entire marketing plan needs to be built around one small, but strong group of people. Every decision and every strategy needs to have these people as it’s focus.  It needs to be a narrow group of people that pass the Niche Assessment with flying colors.

To grow a stronger business and make more money it’s not about marketing to a million different kinds of people.

It is about marketing to one narrow strong group and offering a million different ways they can work with you.

Get your free 30 minute session with me to evaluate your niche. it could change your whole business  overnight!!

Join “Awaken Your Money Stream” and whip this into shape!

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