Jun 28 2011
How to Create a “Simple” Business Plan that Works!
If your business is a solo gig that involves services that help people, you may have skipped doing a business plan and have focused all your energy on getting more clients, bringing in more money and trying to figure out how to do marketing that works.
You haven’t bought a franchise with a built in plan and system.
You aren’t starting a big manufacturing plant and getting a bank loan. You’re using a home office, maybe renting another small space somewhere to meet clients and possibly still have a part time job.
No one is asking for your business plan, and although you know it’s a good idea you just can’t get your head around how to do it or why it is so important.
A plan is built from a vision. A plan is simply steps toward manifesting your vision.
I regularly ask my new clients to share their business vision and plan. Most people respond these ways:
• A description of the lifestyle they want for themselves ultimately.
• How many clients they want.
• The kind of work they want to be doing.
• The creative projects they want to develop.
• To be able to pay the bills and stay afloat.
All of these things are good and important to think about but they are all about, what you want to be doing and how you want to be living. Your business actually has it’s own life and spirit.
When you begin a business it is similar to giving birth to a child. You need to have a vision of your child growing up to become a fully developed adult. Once you have that picture, you take steps to help your child develop in ways that assure that outcome.
Your business vision needs to include a picture of what it will be when it is fully developed.
• How much money it will generate per year.
• Where they money will come from.
• All the income streams.
• Steps to develop each of those streams.
• A fully developed marketing plan and strategy.
• Systems and organization to support the growth.
Answering those questions can be hard if you are only focused on what you want to do and how to pay your mortgage. In order to come up with these answers it requires strategic planning and visioning.
It’s really hard to do this visioning on your own, and way easier to have the support of someone who is not emotionally involved. Your own self-doubt and fears will make it hard to create a healthy vision that you can use as a template for setting goals and planning.
Chapter 5 in “Clear Your Focus Grow Your Business” is called ”Your Money Map,” and can help you begin this process, however when your self-doubts emerge, ask for support. Have you done a vision and plan for your business? If not what has stopped you? I would love to hear from you.







How to take an idea and turn it into a business is exciting and also overwhelming.

