May 24 2010
3 Things to do ( for your business) on a cold rainy Sunday
Once summer weather comes, I am outside and away from work on Sundays. I wake up thinking about bike rides, gardening, swimming or picnics. However today, here in Portland it is cold and rainy. It’s May 23rd and one would expect sunshine because we had it in February but that sun is a trickster and often disappears again and throws me into a mild funk! I am one of those people who live in Portland in spite of the weather.
So today I am inside and working ‘on’ my business. No meetings, no client calls, and no need to get dressed up. Here are three things to do that will bring some sunshine into your business even when it is cloudy outside. If you happen to be in Tucson, then you can use these same three things on a day it is too hot and sunny to go outside. ( I wish:)
All of these things are in the important but not urgent category. What this means is that they will help your business tremendously but, not seeming urgent, they tend to get put off.
1. Update your website. Browse your own website and imagine you are a potential customer; someone who is squarely part of your niche market. Notice how it feels from their point of view. Decide what you want to change, add or delete. Notice what isn’t working well. Re-write content, edit for errors, add new pages or change photos. Websites get stale if they are not changed every so often. Your regular customers will feel renewed interest when they go back to your site and see new content.
2. Look at your business plan. Do a self-assessment and see how you are doing, where you need to put energy and what areas need to grow. You might think of some new programs to offer your niche market or some new systems for your office. Use my Whole Business Circle for a quick assessment tool. It works!
3. Tidy up your office. Do that project you have been putting off, dust your shelves and bring in some cut flowers. You spend so much time in this space and it is so easy to not give it that little extra energy.
If you do any of these three things you will begin the week with some renewed energy and focus. I worked on my website today and it felt great! I manged to take a bike ride in between rain drops. What did you do?






