After starting numerous small businesses over the years I have discovered that it is easy to start a business. It is much harder to sustain it over the long haul.

Wow- I began all my businesses based on my passion and purpose and I had no idea what it took to run them.

Like most of you, I wanted to succeed but I didn’t know “how” to do it at first.

Many small businesses begin from their product or service. This is particularly true for people who offer a service that requires skill and expertise such as web developers, writers, coaches, health and wellness businesses, organizers and virtually anyone who offers some kind of support services for people. People study, get certified and then decide to begin a business.

I struggled early on so  I  dug in and learned the tricks and tools for making my passion into a real business. Here are 5 essential tips to help you move toward sustainability in your business.

Here are 5 essential tips to help any small micro-business owner overcome the obstacles to sustainability.

1. Your product and service is only a very small part of your business. It is important to focus on the other parts as well which include organizational systems, money management and leadership.

2. Know your core marketing message. Too many solo-business owners try to market to “everyone,” instead of focusing in on a niche.

3. It is important to make a business plan that allows you to see the steps to growing your business over the next 10 years. Most solo-business owners begin under financial stress and focus entirely on immediate cash flow instead of planning for steady growth.

4. Find a mentor to help you overcome any self-doubt that will hold you back. Most solo-business owners are too cautious and make decisions from fear rather than empowerment. Regardless of your age or what you are selling, developing a positive attitude and focus is essential.

5. Be willing to do whatever it takes, even if this means doing some things you don’t enjoy. Every business has elements that are not as fun, but in the long run will be gratifying.

Enjoy the freedom that comes from knowing you have overcome all odds and made your small business a big success.

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