Jan 22 2012
What exactly is your “core marketing message,” and what makes it so important?
Sometimes I know I sound like a broken record when I talk to my clients, but I can’t help myself!
I know what it’s like to not be able to sleep due to fear and panic around money. It’s not fun.
I guess I’ve become somewhat of an expert at beginning a small solo business, now that I have made every mistake in the book! I know how important it is to build a strong foundation first.
Do you freeze when someone asks you what you do?
One foundation piece involves developing a strong core marketing message and to know your niche clients inside and out. It doesn’t work well to only know them, sort of. Sort of doesn’t pay the bills.
However, there is a process for figuring this out and it’s important to stick with it until you get that gut feeling that you’ve nailed it.
If your core marketing message isn’t quite there, it will affect your cash flow. You will get some business coming in without it just from your passion, but your passion will only go so far. You need passion and clear steps.
So why is your core marketing message so important and why is it one of the foundation pieces of your business?
• You can’t build a good marketing plan without it.
• You will confuse people and a confused person goes away.
• You will end up offering the wrong products or services.
A core marketing messages has three components.
1. The strong but narrow niche group of people who you are speaking to.
2. Their problem, issue or strong desire that is a burning need for them.
3. The benefits they want and how it will make a huge difference to them.
You might be wondering, where you come in? What about your expertise?”
You are the specialist at helping the above people with their problem and the benefits they want.
Simple yes? Easy, not so much. Important? Absolutely.
What can make it easier?
Learn the steps and process instead of going around in circles.
Work on this with people who don’t have your blind spots.
Join the Leap Forward Program which includes tools, steps, process and huge support.
Take the free business self-assessment and learn more.
How confident are you with your core marketing message?







There’s tons of information and help out there about business planning, marketing and more, but still, people who are starting a new venture can get overwhelmed very quickly.
I hear people excitedly sharing about what they want to accomplish in the next year. Its an opportunity to reach new goals and push through barriers to success.
You’ve probably heard the old saying, “Build on your strengths.” It’s good, solid advice, but so easy to forget or ignore because you don’t quite know how to do it.