There’s a lot of discussion these days about the Woman’s Way of doing business.
I love this and it has given me such a feeling of relief to know I can now totally let go of my old story.
The short version is that I thought being a business person meant wearing a suit, carrying a briefcase, looking and acting smart, and hiding everything that didn’t fit into that picture.
For me that was just about everything!! Trying to fit into that kind of a box was not only suffocating, it was in no way a road to success of any kind!
I was literally like a round peg trying to squeeze into a square hole.
Once I got out of that box I realized I wasn’t alone and I wasn’t the only one who had no model of women doing business a woman’s way!
Maybe it’s a reflection of there suddenly being soo many women who are hanging up their shingle and wanting to do their thing, but this is now a hot topic.
I’ve been leading Wild Women business groups for the last fews years and over and over women show up and are relieved to find out they aren’t alone!
I’m talking about those people who are starting a business where there is seemingly not one business model to follow. Coaches, practitioners, writers, artists, educators, designers all fit into this category.
The decision begins with an awareness of being passionate and skilled at something and then thinking that you can just get a bunch of paying clients and do your thing and make a lot of money. Then comes feeling like a failure when this doesn’t happen right away. (or ever)
Getting clients tends to be the main motivation and focus, however, women often shy away from doing some of the things that will help them to be successful in this regard, so I decided to offer some insights I have discovered.
If you are a woman entrepreneur you tend to:
• Be more wholistically oriented and need to connect with all part of yourselves in any decision that gets made. It is counter to your nature to operate out of this circle and context. There is not one right way to find clients. There needs to be “your way,” while still understanding the basic marketing principles. It is how you show up and where you shine! It just doesn’t work to try to be someone you are not, and you might be like me, and have hidden the juiciest parts of who you are because you didn’t see that this is what would attract people to you.
• Need to stay in balance with other parts of your life. Internal balance with self is utmost. This can mean feeling good, self-care, and tuning into needs of family when looking at any business decision. Most women don’t ever put their work first and above everything else. I think this is a good thing! Women see being a provider as way more than just paying the bills. Even the symbols above reflect this. The Venus sign on the left is a circle standing in balance. The Mars symbol on the right, which is more masculine, shows the arrow pointing outward- mental action! This can mean putting on blinders. Women just have a harder time doing it that way.
• Be in touch with your emotions and intuition as a rule. This has been considered “bad or weak” in the traditional business world, but it fact this is an asset to your business if you can learn to recognize what’s going on and use these feelings to help you connect with people, be transparent and build relationships. Sometimes it can feel like your emotions are debilitating, especially when you lose confidence or get stuck in self doubt. I’ve been there over and over, but staying with those emotions can also be a path to transformation!
• Be relationship oriented, have a team focus and tend want to give and receive support. We are now in the age of relationship and interaction so its women’s time to shine!! These skills are so needed now. This includes compassionate listening, offering help, building connections; all those things that are so important in running a business. Often women shy away from writing a blog because they think they have to sound smart and not sure what to write about. As soon as I tell them to just share their story, they light up and get it. Aha!
Understanding the Women’s Way of business has too many benefits to name here but these are a few.
By the way- you can be a man who also resonates with this message! No black and white way!
You are more likely to be successful when you are operating in harmony with your inner self.
So accept who you are, your gifts, and your ways of being in the world.
I would actually love your story and your comments as I am in the throes of writing a book on this topic and your sharings would be greatly helpful!
How do you relate to any of the points I made?
How have you been trying to be someone you are not?
What is one shift you can make?
oh- and find out more about “The Wise Woman Path to More Clients” Free class!!