Jul 05 2010
Easy 3-part niche assessment tool!
Maybe you think you know exactly who your niche group is and yet you are still struggling to get your business to bring in the cash you need!
If you have managed to know clearly who your niche is you are miles ahead of most small solo business owners who are confused and unclear.
Here is an easy 3-part assessment to help you evaluate whether your niche is a strong one or not. Look at all three of these points and see if you get a “yes.”
1. They have a strong emotionally compelling problem or issue they need help with.
2. They want the positive results that will either make them feel much better or solve a big problem.
3. They are willing to pay for the benefits they will receive because they see the value to their life, business and/or happiness.
Your entire marketing plan needs to be built around one small, but strong group of people. Every decision and every strategy needs to have these people as it’s focus. It needs to be a narrow group of people that pass the Niche Assessment with flying colors.
To grow a stronger business and make more money it’s not about marketing to a million different kinds of people.
It is about marketing to one narrow strong group and offering a million different ways they can work with you.
Get your free 30 minute session with me to evaluate your niche. it could change your whole business overnight!!
Join “Awaken Your Money Stream” and whip this into shape!
The more I work on defining my niche, the more I get it figured out. It just takes some thought and your article here helps get through the questions we all need to ask oursleves when defining or refining our niche market.
Thanks Kaya!