It is heart breaking to see so many talented, skilled and creative people struggle so hard to get their small business working and making money. People offer excellent services and very few people sign-up and their business just limps along.

The problem isn’t the service they offer or the expertise they have to give. The whole problem is around their lack of correct focus.

People tend to start their business from their own passion of wanting to teach, give and offer their services to people. They are often surprised that they don’t get enough clients because they know they are good at what they do. The problem is that they are focusing all on their services or products and not  correctly on their business.

After talking with someone for just 10 minutes I can see how their focus is foggy, unclear or confusing. This is the biggest problem. If it feels confusing, people don’t feel a sense of confidence. The focus needs to be crystal clear.  This brings up the next problem.

Most solo entrepreneurs are afraid to focus. They want to keep all the options open. They are making decisions based on their fears without realizing it. What they need to do is focus clearly and then everything will realign and  their potential clients will get it.  It is simple and easy to change your focus, and it is so worth it.  With just a clear adjustment in focus, your business will suddenly shift.  It really works.  Do you want to learn more about how to change your focus?

Trackback URI |