If you run a business where you are selling a service that helps people with things like  like health care, business services or therapy you know how much you have to market yourself.

In order to attract the number of clients you need to keep your own business going strong it’s all about marketing. Most entrepreneurs skip the first step which is all about knowing your ideal client inside and out.

You have to know what their problem is they need help with and what is the emotionally compelling issue that  they are seeking solutions to.

Example 1.  If you are selling skin products, your ideal client might be someone who wants to feel better about herself. She doesn’t like how she looks and if she thought  your skin product would help her to get a date she might buy it. It could be that your products are very medicinal and will help her to have healthier skin but that issue is not as compelling as wanting to get a date.

Example 2.   Maybe you are a bookkeeper. Your ideal client is stressed and anxious  and feels at sea when it comes to money management. Her emotionally compelling need is to feel secure. She wants that sense of peace that comes from knowing her money is being managed properly.  If you talk all about account receivables and reports she will glaze over because that’s not  as compelling as the feeling of peace.

So figure out what the emotionally compelling issue is for your client and you will have the first step  of marketing done.

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