Many solo serviced based business owners struggle with the whole issue of pricing.  Am I charging too much, too little?  How to get people to buy seems all mixed up with people’s self worth, self doubt and unresolved money issues.  Some common pitfalls include:

• Looking at what other business owners are charging for a similar service, and then end up comparing yourself to them and feel bad and confused because you are not them and your business is not exactly the same.

• Being desperate to bring in cash right away in any amount,. Money stress will cause you to  feel poor and constricted, which turns into a downward spiral.  You become lost in your own feelings of failure which make it hard to make good money or business decisions.

•  Choosing a ‘stab in the dark’ price based on what you feel ok with and what you think people will pay.  Since your self-doubt is high, you end up picking a low price thinking you are not good enough to charge more. The truth is, if you truly feel you are not good enough at what you do, why would anyone pay you anything?

Solutions:

1. Focus on helping your niche clients and giving them value.

2. Don’t charge by the hour because your price includes your whole business with all the systems, development, office, marketing etc.

3. Be an excellent money manager and learn to manage well what you have. This will lower your anxiety.

4. Make a business plan that reflects your financial goals and then figure out the income streams and where the money will come from.Use the Money Map and sales funnel to figure this out.

5. Give high value and bonuses but avoid discounts because it makes you look desperate and it will confuse your customers. People buy services for value first, price second.

If you do all these things your self-doubt will decrease and your confidence will increase.

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