This past week I received three e-mail promotions from Vista Print. Before clicking delete, something grabbed my eye. They said “free postcards, free business cards, free rubber stamps.” I thought, hmm there might be a catch, but I decided to check it out. No catch. I just got my 100 free postcards in the mail along with a rubber address stamp and 100 address labels. All a paid was $9.95 for postage. Of course while online placing the order, they tried to get me to buy heaps of other stuff; more postcards, pens, etc. I managed to say no to all of it and just got my order. Here is my two-sided postcard (click each thumbnail to see a full-size photo). They are glossy and lovely and I just went on and ordered 100 more.

This is an awesome marketing strategy. Marketing is all about giving. Giving value to your potential customers gains you new customers, breeds goodwill and lets people have an experience of working with you. I am not here to promote Visa Print because I know nothing about what they are. I am happy with the products though and will likely buy more.

So in the season of giving, what do you give away to your customers or potential customers? Can you see how this is a good marketing strategy.

Another great article on the Art of Giving is featured my my free newsletter this week. Sign-up now and I will send it to you immediately.

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