Comments on: What is Your Core Marketing Message? http://www.awakeningbusiness.com/blog/what-is-your-core-marketing-message/ I support small businesses to focus on ways to help more people and make a bigger difference. Tue, 07 Feb 2012 16:28:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kaya Singer – Awakening Business Solutions » 5 Ways to Keep People on Your Website Longer http://www.awakeningbusiness.com/blog/what-is-your-core-marketing-message/comment-page-1/#comment-513 Kaya Singer – Awakening Business Solutions » 5 Ways to Keep People on Your Website Longer Fri, 22 Apr 2011 17:52:07 +0000 http://www.awakeningbusiness.com/blog/?p=1237#comment-513 [...] Benefits are the outcome for the client and how this will help their life or business. How it will make a significant difference to them. It is all about them, not you. Empathy and benefits are the two main things that need to show up above the scroll line on your home page. This is your core marketing message. [...] [...] Benefits are the outcome for the client and how this will help their life or business. How it will make a significant difference to them. It is all about them, not you. Empathy and benefits are the two main things that need to show up above the scroll line on your home page. This is your core marketing message. [...]

]]> By: kaya singer http://www.awakeningbusiness.com/blog/what-is-your-core-marketing-message/comment-page-1/#comment-416 kaya singer Fri, 12 Mar 2010 19:42:58 +0000 http://www.awakeningbusiness.com/blog/?p=1237#comment-416 Ian Thanks for sharing. You are not alone. Many people put all their focus on their products and forget that the focus needs to be on your clients and their needs, problems etc. Also-many small businesses who are struggling tend to want business from anyone so they are afraid to market to a specific group. It actually works the opposite. I am going to be soon offering a 3 hour workshop to work on your core marketing message. Watch for the info. on Facebook. It will be low cost and might help you to get re-aligned! Ian

Thanks for sharing. You are not alone. Many people put all their focus on their products and forget that the focus needs to be on your clients and their needs, problems etc. Also-many small businesses who are struggling tend to want business from anyone so they are afraid to market to a specific group. It actually works the opposite.

I am going to be soon offering a 3 hour workshop to work on your core marketing message. Watch for the info. on Facebook. It will be low cost and might help you to get re-aligned!

]]> By: Ian Henderson http://www.awakeningbusiness.com/blog/what-is-your-core-marketing-message/comment-page-1/#comment-415 Ian Henderson Fri, 12 Mar 2010 17:53:10 +0000 http://www.awakeningbusiness.com/blog/?p=1237#comment-415 Thank you Kaya for focusing my attention on this. I've been struggling lately with marketing my graphic design business. I am aware of all the tools available and over time have gotten overwhelmed. I'm in analysis paralysis, and this article has made me realize I need to revisit my core marketing message (at least I "thought" I had one) and retool it. Thank you for the ray of light you shed on the situation. -Ian Thank you Kaya for focusing my attention on this. I’ve been struggling lately with marketing my graphic design business. I am aware of all the tools available and over time have gotten overwhelmed. I’m in analysis paralysis, and this article has made me realize I need to revisit my core marketing message (at least I “thought” I had one) and retool it. Thank you for the ray of light you shed on the situation.

-Ian

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