Marketing: to help you connect with the people who want your help!

When you think of marketing, it can be confusing to know which door to take. Your mind wants to focus on networking groups, elevator speeches and  the internet.

 

Most business owners are desperate to get more clients so they rush around trying this and that, and their efforts generally produce little or no results.

It can be frustrating to put out a lot of energy and money with such poor outcomes.

 

You want to do whatever you can to get more clients, yet it can sometimes feel like throwing darts at a moving board. Like every part of your business, it is important to have a clear plan based on logic.

Although reasons for starting a business vary, when it comes right down to it, most people want the same things: to be successful, to help people, to make money, and to have lifestyle freedom.

Many people make decisions based on business thinking errors. Thinking errors are things that may sound logical, but are actually mistaken logic.

 

Common marketing thinking errors for new business owners include:
1. I am offering a great service so people will just find me.
2. I’ll put an ad in the paper and I will get swarms of calls.
3. If I make the price low enough people will see a good deal.
4. I’ll give out my business cards and I’ll get calls.
5. Once I hang out my shingle it will just happen.

 

Facts:
1. You have to make yourself seen. People won’t just find you. You have to know where your niche clients are.

2. Building relationships is the key to bringing in customers. Newspaper ads will work for only certain types of businesses.

3. People want value. Lower prices only work if you are like Wal-Mart and low price is part of your mission. In general, once people trust you, they won’t compare prices.

4. Business cards can help when you collect other people’s cards and then contact them. But you need to have a clear focus of what to say when you call.

5. You have to market your business. Hanging out the shingle and just waiting is like waiting for the Grim Reaper.

 

One reason small businesses struggle financially is due to having a poorly developed or non-existent marketing plan. A good plan will involve clear steps related to building a marketing system based on your unique business.

 

Marketing Focus
If you are a solo-business owner who helps people with your service, your business success partly depends on positioning yourself as an expert in your field. People need to feel confident about your skill and your ability. They need to feel that you understand them and what they want.

Here is some immediate help for you!

•  Download my  7-step marketing circle. You can have it in just moments and it will help you to understand the logical process. Listen to my tele-class recordings on marketing.

It begins with understanding your niche market. You have to know who you are marketing to. Your entire plan needs to be built on this person or group.  Each step is built on the next and you will see your business grow and flourish very quickly one step at a time.

• Join the Find Your Niche tele-class.

•  Join with a group of entrepreneurs to develop your plan for your unique business, Awaken Your Money Stream, Build Your Niche Market Seminar.

•  Be informed of any marketing programs, free tele-classes or other support.  I promise to not add you to any other list or to send you anything but an occasional email  letting you know about my marketing help.