Delightful interview with Lisa Canfield who is a ghostwriter and writing coach. She helps entrepreneurs, professionals, athletes and even a few gangsters write everything from web copy to books.
In this really fun interview, Lisa shares her story about her first business, which she didn’t know was a business until after it was over. Her present business she started when she was 45 and now at age 50 she tells about the legacy she wants to step into.
Lisa’s wisdom is , “As corny as it sounds, be yourself. In business, so many of us try to be something we’re not, or force ourselves into some mold, and it never works – it always comes out false.
The person you really are is your best asset – even if you haven’t been in business a long time, you have a wealth of knowledge and experience that’s unique to only you.
If you infuse everything you do with that wisdom, and the passion for the things you really care about, I don’t think you can go wrong. There’s no substitute for being real.